Who can win in November? Rick Jackson.
That is the bottom line question for you to answer. I’m going to make a case to help you make that key decision. You will have something to share with your family and friends as you go to vote for Rick Jackson, the candidate who will win in November.
So let’s take a walk through five reasons that Rick will win in November. As an added bonus, these are all positive reasons that Rick will win, no negative campaigning. (I probably just sold you right there.)
The first reason hits you right away. It is a compelling reason that no political consultant can manufacture and it is one that explains why he resonates with so many voters.
Story
Rick has a compelling story. The first advertisement I saw for Rick Jackson opened with him getting behind the wheel of his car at ten years old to drive because his mother passed out from drinking. He grew up in the projects of Atlanta. The odds were against him from the start.
There is an identification with voters that says, “I know because I’ve been there.” He overcame monumental odds against him and we love the story of someone who overcame the odds.
The story is powerful, but story alone only matters if the person is real and sincere. My first article about Rick Jackson was titled, “Rick Jackson – He is for Real.” Rick Jackson’s sincerity stands out.
Sincerity
Rick has crisscrossed Georgia, listening to you and your concerns. Hundreds are showing up at his events and those there experience a man who connects at the heart level.
His events are non-scripted with him taking a few moments to share his personal story and why he is running. But then he does what he does best and asks for questions from the audience. That is where his sincerity shines for everyone to see.
It is not uncommon for him to walk out into the audience and hug someone who shares their own touching story. It is not fake and any objective observer would see that Rick Jackson truly empathizes with others. That sincerity doesn’t just resonate with supporters — it reaches the voters who decide every statewide election: the swing voters.
Swing Voters
The swing voters are those who are not tied into ideology. They are the ones who are the hardest to win over and the most crucial in November. The swing voters do not care who President Trump endorses in this or any other race. Make no mistake, the swing voters will decide who is our next governor.
Like it or not, we must have conservative candidates who will carry a positive, conservative policy and at the same time be able to connect with those voters who do not consistently vote for a specific party. The swing voter does not hesitate to split a ticket, voting for a Republican in one race and a Democrat in another.
The swing voters are driven by a general feeling of identification with a candidate and a belief that the candidate of their choice will represent them and their concerns. In Georgia, the major swing voter block is composed of voters living in the fast-growing suburban Atlanta area.
Some of my readers are seething at this point, maybe even on the verge of unsubscribing. I am not selling out on conservative values and conservative policy. A good candidate can have both and Rick Jackson has the story and the sincerity to win that critically important swing voter. It takes more than policy, it takes a skill that cannot be faked. It takes real salesmanship.
Salesmanship
At every stop, Rick shares the story of his first career job with a recruiting company. The company said that he was not qualified for the job because he did not have a college degree. The company paid $1,100 per month plus 33 – 50% commission.
He sold himself to the business by offering to take a straight commission of 33%. This would cost the company less than it would for a typical college hire and also bring them a higher profit margin on every candidate Rick recruited. He found and successfully navigated a path to a win-win for both.
The company saw all the advantages of taking his offer and hired Rick. One year later, Rick Jackson bought that company. He has been finding solutions for his clients ever since that time. This is true salesmanship.
True salesmanship is not some greasy salesperson looking for a quick deal to get as much as he possibly can with no real concern for the customer. True salesmanship demands that the salesman put other first, listening and looking to find that path of win-win. He listens to the need and puts others first.
He has committed to personally making phone calls every day to businesses small and large who are considering locating or growing here in Georgia. He saw then Florida Governor, Rick Scott make similar calls. (By the way, now the staunch conservative Senator, Rick Scott has endorsed Rick Jackson for Georgia’s governor.)
Salesmanship is more than a mindset, it is a deep-seated character trait that puts others first. It is a servant’s character. That servant-hearted posture leads naturally to another strength that defines Rick Jackson and why he will win in November – servanthood.
Servanthood
When the journalists interviewed Rick and asked the key question of why he was running for governor, his answer surprised them. It was simple, “It’s not about me.” Rick Jackson has the heart of a servant and he sees that in everything he does.
His company, Jackson Medical, has an astounding 90% employee favorability rate. It is consistently listed as one of the best places to work. His business continues to grow as clients also find working with him to be a win for them. Whether client or employee, they experience being put first.
Rick has a passion to serve others and he says that he wants to represent the 11 million Georgians who do not have a lobbyist. He is talking about you and me. He is talking about putting others first, and demonstrating servanthood.
So there you have five positive reasons Rick Jackson will win in November. All five reasons begin with the letter S so it is easier to remember them: Story, Sincerity, Swing Voters, Salesmanship, and Servanthood.
Georgians are hungry for Rick Jackson and what he has to offer. That is why I will vote for him and encourage you to vote for him as well. Please share this email with your friends.
Early voting in the runoff begins June 8th and the runoff election day is June 16. Make it a point to go vote for Rick Jackson who will win in November.
